Forget EEAT! The long and short of SEO is fame

Jes Scholz

SEO has been box in as a performance channel, and it’s holding brands back. Jes argues for restoring balance between activation and brand building. She shows how to move past EEAT checklists towards fame. The missing ingredient in earning audience engagement.

Jes Scholz

Organic Marketing Consultant & SEO FuturistJesScholz Consulting

Jes Scholz is a growth marketing consultant and SEO futurist. She delivers award-winning audience development strategies focused on digital brand management, smart content distribution and data-informed marketing from Australia to enterprise businesses worldwide. She is also the author of the newsletter SEO Brief.