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Friends of Search 2025 > Fred’s extreme use cases of generative AI to make you a better marketer
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Fred’s extreme use cases of generative AI to make you a better marketer

Frederick Vallaeys

09:45 - 10:20

Join Frederick Vallaeys, co-founder of Optmyzr and one of the most influential voices in PPC, as he explores applications of generative AI that will transform how you approach digital marketing. This session goes beyond basic AI implementations to showcase practical, innovative ways to leverage tools like GPT, V0.dev, and custom AI agents to dramatically improve your marketing efficiency and creativity.

Fred will demonstrate how AI is creating a new wave of disruptive innovation where the marginal cost of creation approaches zero. You’ll discover how to navigate the three zones of AI usage—Efficiency, Danger, and Growth—while gaining actionable insights into implementing AI automation that previously required human flexibility. From creating custom intent audiences to building sophisticated software without coding experience, this session will reveal how AI can amplify your capabilities as a marketer.

Frederick Vallaeys

Cofounding CEOOptmyzr

Frederick (Fred) Vallaeys is a Silicon Valley entrepreneur, author and leading influencer in pay-per-click search marketing. One of Google’s first 500 employees, he helped pioneer PPC marketing as the company’s first AdWords Evangelist. Today he serves as Co-Founding CEO of Optmyzr, a leading and award-winning PPC management software system. A sought-after industry thought leader, he contributes to leading marketing publications and conferences, and is routinely called upon by journalists, writers and podcasters for his industry insight and vision.

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