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Friends of Search > From Hype to Impact: Re-Centring SEO Around Business Value
Internationally acclaimed speakersPrestigious award showDrinks & Bites13th edition

From Hype to Impact: Re-Centring SEO Around Business Value

Helen Pollitt

12:05 - 12:35

This talk will cover a framework for identifying SEO tactics that are going to drive long-term growth by assessing ROI, and how to ensure that the audience’s SEO strategies are not just chasing the “new and shiny” aspects of SEO.

The audience will take away:

– a framework for identifying the return on investment for organic activities

– how to apply that framework to determine if new tactics like TikTok SEO or LLM optimisation, are going to be valuable

– how to discuss the value of SEO to business stakeholders who may be distracted by recent trends or fear mongering about the future of search

Helen Pollitt

Getty ImagesDirector of SEO

With over 17 years’ experience in the industry, Helen is a senior SEO strategist with a passion for leading high-performing teams and has delivered robust SEO strategies for companies ranging from SMEs to large, multinational enterprise websites.

Helen is often seen on stage at conferences delivering talks about digital marketing and SEO and is also a regular contributor to publications like Search Engine Journal, Search Engine Land and Moz.

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