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Friends of Search 2025 > PPC case Veneta: Learnings from making Microsoft Advertising a core part of our strategy
Internationally acclaimed speakersPrestigious award showDrinks & Bites12th edition

PPC case Veneta: Learnings from making Microsoft Advertising a core part of our strategy

Andrea von der Haar & Marc Oldenburger

10:25 - 10:55

Andrea will discuss insights gained from integrating Microsoft Advertising into Veneta’s core strategy. She will provide more details on why they decided to start, how to begin the process, and key learnings. Andrea and Marc will then explore the differences between Microsoft and Google, how to enhance existing strategies, and common pitfalls to avoid.

Andrea von der Haar

Teamlead Performance MarketingVeneta

Andrea is a seasoned performance marketing professional with deep expertise in international SEA and full-funnel strategies. Currently leading the performance marketing team at Veneta.com, Andrea focuses on driving growth through strategic planning, automation, and data-driven optimization. With a proven track record of managing large-scale campaigns and leading teams, Andrea is passionate about unlocking the potential of digital marketing.

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Marc Oldenburger

Client Solutions ManagerMicrosoft

Marc is currently a Client Solutions Manager at Microsoft Advertising, bringing extensive expertise in search marketing to the table. His passion for data-driven marketing has enabled him to craft innovative strategies that deliver measurable value and performance for some of the largest Dutch brands in advertising. He is excited to share his insights and enthusiasm at Friends of Search !

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