Birgit Boing
Performance Lead NEGoogle
Birgit Boing is a Performance Lead in the Northern Europe region at Google, where she’s been driving performance marketing for Retailers since 2018. A frequent speaker at industry events, Birgit operates at the intersection of sales, marketing, and technology. She is also the Chairwoman for the VIA taskforce Data & Tech, where she is invested in creating a collaborative industry to fully maximize innovation for the growth of the advertising industry. Prior to Google, Birgit held various roles at media marketing agencies, specializing in media planning and buying, marketing effectiveness and strategy. With a background in Economics, Sociology, and Philosophy, she is passionate about the impact of AI on society.
