Vibe Coding for Marketers: Build the Tools You Wish Existed

This Friends of Search session explores how AI is fundamentally changing the way marketers build and use software. Instead of relying on rigid tools or waiting for engineering resources, marketers can now describe what they want in plain language and have AI generate the solution.

Drawing on real examples from paid search and marketing automation, this session shows how “vibe coding” enables marketers to turn ideas into working tools in minutes—from campaign analysis utilities to creative generation systems and workflow automations. The focus isn’t on theory or programming skills, but on how domain expertise combined with AI can unlock entirely new capabilities for marketing teams. 

You’ll see:

• How marketing automation evolved from scripts and rigid rules to AI-generated tools
• Real examples of vibe-coded applications, including PPC analysis tools, content generators, and workflow assistants
• How marketers can turn plain-language prompts into working software using platforms like Lovable, V0, and AI copilots
• The “vibe-to-code” workflow for describing, generating, refining, and deploying custom marketing tools
• Practical prompting strategies that help marketers build reliable tools without writing code

…and much more.

If you work in search marketing, performance marketing, or growth, this session will show you how to turn your marketing expertise into software that works for you. While the examples focus on PPC and marketing automation, the frameworks and workflows apply to any marketer looking to move beyond off-the-shelf tools and build solutions tailored to their own workflows.

You’ll leave with practical ideas for identifying tasks worth automating, prompting AI to generate custom tools, and deploying small but powerful utilities that save hours of repetitive work every week.