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Friends of Search 2025 > What search engines and humans want in a web site
Internationally acclaimed speakersPrestigious award showDrinks & Bites12th edition

What search engines and humans want in a web site

Martin Splitt & Bartosz Goralewicz

14:35 - 15:05

The best SEO strategy? Build for humans first. In this duo session, Martin Splitt (Google) and Bart Góralewicz (Onely) reveal why user-first content naturally thrives in search. Discover future-proof tactics that enhance user experience while aligning with search engine expectations—because when you get it right for people, search engine visibility will follow.

Martin Splitt

Developer Relations Search & Web ecosystemGoogle

Martin Splitt, originally from Germany, is a Developer Advocate at Google, part of the team led by John Müller, where he focuses on technical SEO, particularly in the areas of JavaScript, rendering, and indexing. With a background in software development and co-founding a tech company, he brought his expertise to Google, where he became a key voice in educating the web development and SEO communities. He is currently based in Zurich, Switzerland.

Martin is passionate about making the web more accessible and search-friendly, often tackling the complexities of how modern web technologies, especially JavaScript, affect SEO.

He’s also a regular contributor to the Google Search Off the Record podcast, where he discusses the latest developments in search technology and best practices for SEO alongside his colleagues. His approachable style and ability to simplify highly technical topics have made him a sought-after speaker at industry conferences and a trusted figure for developers and SEO professionals looking to optimize their websites for Google Search.

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Bartosz Goralewicz

Founder and Head of InnovationOnely

When it comes to Technical SEO, Bartosz Goralewicz is the man with the answers. For over a decade, he’s been sharing his search expertise through his award-winning agencies, as a speaker at 100+ conferences worldwide and officially cooperating with Google. He is one of Ryte’s Technical SEO All-Stars.

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