What search engines and humans want in a web site

Martin Splitt

Martin Splitt, originally from Germany, is a Developer Advocate at Google, part of the team led by John Müller, where he focuses on technical SEO, particularly in the areas of JavaScript, rendering, and indexing. With a background in software development and co-founding a tech company, he brought his expertise to Google, where he became a key voice in educating the web development and SEO communities. He is currently based in Zurich, Switzerland.

Martin is passionate about making the web more accessible and search-friendly, often tackling the complexities of how modern web technologies, especially JavaScript, affect SEO.

He’s also a regular contributor to the Google Search Off the Record podcast, where he discusses the latest developments in search technology and best practices for SEO alongside his colleagues. His approachable style and ability to simplify highly technical topics have made him a sought-after speaker at industry conferences and a trusted figure for developers and SEO professionals looking to optimize their websites for Google Search.

Bartosz Goralewicz

When it comes to Technical SEO, Bartosz Goralewicz is the man with the answers. For over a decade, he’s been sharing his search expertise through his award-winning agencies, as a speaker at 100+ conferences worldwide and officially cooperating with Google. He is one of Ryte’s Technical SEO All-Stars.