Back in 2025

Friends of Search is an incredible event on every vector: the space, the people, the speakers and content, the food, the networking spaces -- every element shines. Can't wait to come back!

International speakers, a brilliant location in beautiful Amsterdam and a lot of insighst characterize friends of search.

Friends of Search is one of the best conferences in the business. The line-up is every year really strong and the organisation is flawless.

Friends of Search is the leading conference for search professionals, delivering cutting-edge insights and industry-leading expertise—while also feeling like a reunion for the Dutch search industry.

My first visit to Friends of Search (April '25) was enough to convince me. This is now an annual date in my calendar. Exceptional material - great location - friendly crowd who are happy to help each other become better. What more could you ask for?

Friend of Search delivered a concentrated dose of actionable intelligence. The speaker line-up was exceptional – true industry leaders sharing data-backed strategies, not just theories.