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Friends of Search > SEO
Internationally acclaimed speakersPrestigious award showDrinks & Bites13th edition

From Hype to Impact: Re-Centring SEO Around Business Value

Posted on 13 January 2026 at 11:23 am.

Written by mereldekoning

What AI Means for Brands: How to Stay Visible, Relevant, and Chosen

Posted on 13 January 2026 at 11:16 am.

Written by mereldekoning

bol SEO case: beyond the Rankings, isolating the true impact of your SEO initiatives

Posted on 13 January 2026 at 11:14 am.

Written by mereldekoning

Forget EEAT! The long and short of SEO is fame

Posted on 13 January 2026 at 11:05 am.

Written by mereldekoning

The New Architecture of the Web: AI Search, Agents, and Visibility

Posted on 13 January 2026 at 10:40 am.

Written by mereldekoning

Measuring What Matters: Clicks Don’t Count

Posted on 13 January 2026 at 10:37 am.

Written by mereldekoning

The Content Hub Blueprint: A 10-Step Workflow for Classic and AI Search Visibility

Posted on 13 January 2026 at 10:34 am.

Written by mereldekoning

Advanced SEO at Scale for Ecommerce & Marketplace Brands

Posted on 13 January 2026 at 10:26 am.

Written by mereldekoning

Local SEO & PPC: how Google Business Profiles drive sales – lessons from Quiosk

Posted on 6 March 2025 at 5:11 pm.

Written by marco

Inside Google’s MUM: Unraveling the unknown powerhouse of their algorithms

Posted on 18 February 2025 at 2:14 pm.

Written by marco

What search engines and humans want in a web site

Posted on 10 February 2025 at 11:50 am.

Written by marco

AI in Microsoft Advertising: How automation strategies can drive impact

Posted on 3 February 2025 at 5:45 pm.

Written by marco

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