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Friends of Search > 5 category PR strategies to make you money in search and LLMs
Internationally acclaimed speakersPrestigious award showDrinks & Bites13th edition

5 category PR strategies to make you money in search and LLMs

Luke Cope

11:30 - 12:00

Luke will run through 5 category focused PR strategies that can help build coverage, topical relevance, links to your key money pages on site.

This will all be about different methodologies that you can use to move the needle in organic search.

Luke will also run through studies on earned media and LLMs and the different types of earned media that is currently being used as sources.

After this talk you will be prepped with at least 5 category strategies that you can implement across your PR and search teams that will make you more money in search.

Luke Cope

Creative Strategy Director & Co FounderBottled Imagination

Luke co founded Digital PR agency Bottled Imagination.

Prior to setting up Bottled Imagination, Luke headed up the Digital and Content Marketing teams for various other agencies in the UK.

With 13 years experience in the industry, he’s has worked with the likes of MoneySuperMarket, GAME, On & Protein Works on their SEO & Digital PR strategies.

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