AI in Search: How automation strategies can drive impact

In this session we will discuss how automation strategies help you achieve your objectives in the age of AI. We will discuss the latest techniques to help you connect with your audience more effectively, combining the benefits of automated bidding, predictive targeting, and audience signals. Tactics include Performance Max, feed marketing and ways to help you stand out in contextual search with advertising.

We will also be joined by an advertiser for their perspective on what does and doesn’t work and how to best navigate changing consumer behavior.

Expect to walk away with prescriptive guidance on specific advertiser scenarios and what’s to come for Microsoft Advertising in this space in the future.