Beyond the Rankings: Isolating the True Impact of Your SEO Initiatives

Babs de Swerdt

Babs de Swerdt is Teamlead SEO at bol with 7 years of experience in the digital field. She started her career at an online marketing agency and Hallmark Cards Online, and specializes in translating SEO strategies into measurable results. At bol, she drives the SEO roadmap, strategy, and OKRs, while guiding her team and strengthening internal support for SEO.

Sven Molenaar

Sven Molenaar is a driven Technical SEO expert with over 10 years of experience, gained at e-commerce giant bol and online marketing agency Happy Horizon. He excels at analyzing complex technical challenges and turning them into tangible results.

His real strength lies in turning obstacles into opportunities. With a pragmatic and persistent approach, Sven knows how to get things done. He is the expert who not only finds the solution but also ensures it gets implemented.