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Friends of Search > bol SEO case: beyond the Rankings, isolating the true impact of your SEO initiatives
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bol SEO case: beyond the Rankings, isolating the true impact of your SEO initiatives

Sven Molenaar & Lisanne Reijnders

10:35 - 11:05

How do you justify SEO investments when rankings fluctuate wildly due to trends? The answer lies in scientific validation.

This presentation takes you inside bol’s transition to data-driven SEO. See how we utilize split-testing methodologies, dividing pages into control and variant groups, to measure the exact incremental impact of changes on traffic and Gross Merchandise Value (GMV).
We will move beyond technical implementation and discuss the organizational win: how to use these undeniable insights to convince stakeholders and prove that SEO is a revenue driver, not just a marketing cost.

Sven Molenaar

Technical SEO expertbol

Sven Molenaar is a driven Technical SEO expert with over 10 years of experience, gained at e-commerce giant bol and online marketing agency Happy Horizon. He excels at analyzing complex technical challenges and turning them into tangible results.

His real strength lies in turning obstacles into opportunities. With a pragmatic and persistent approach, Sven knows how to get things done. He is the expert who not only finds the solution but also ensures it gets implemented.

LinkedIn

Lisanne Reijnders

SEO Specialistbol

Lisanne Reijnders is an innovative SEO Specialist with over 8 years of experience, having worked both in-house at smaller companies and on the agency side before joining bol. She excels at turning complex challenges into clear, actionable strategies and combines deep SEO expertise with hands-on execution. Detail-oriented, analytical, and endlessly curious, Lisanne thrives on uncovering opportunities in trends and delivering measurable growth.

LinkedIn

bol SEO case: beyond the Rankings, isolating the true impact of your SEO initiatives

Sven Molenaar & Lisanne Reijnders

10:35 - 11:05

Sven Molenaar

Technical SEO expertbol

Sven Molenaar is a driven Technical SEO expert with over 10 years of experience, gained at e-commerce giant bol and online marketing agency Happy Horizon. He excels at analyzing complex technical challenges and turning them into tangible results.

His real strength lies in turning obstacles into opportunities. With a pragmatic and persistent approach, Sven knows how to get things done. He is the expert who not only finds the solution but also ensures it gets implemented.

LinkedIn

Lisanne Reijnders

SEO Specialistbol

Lisanne Reijnders is an innovative SEO Specialist with over 8 years of experience, having worked both in-house at smaller companies and on the agency side before joining bol. She excels at turning complex challenges into clear, actionable strategies and combines deep SEO expertise with hands-on execution. Detail-oriented, analytical, and endlessly curious, Lisanne thrives on uncovering opportunities in trends and delivering measurable growth.

LinkedIn