NL
Friends of Search > Google & Rituals: Bridging Intent and In-Store Reality With Omnichannel
Internationally acclaimed speakersPrestigious award showDrinks & Bites13th edition

Google & Rituals: Bridging Intent and In-Store Reality With Omnichannel

Micaela Grau & Yannic Van Overbeeke & Ymke Van den Enden

11:30 - 12:00

Search is shifting from clicks to cross-channel intent. Discover how Rituals moved to demand-led budgeting and Omnibidding to bridge the online-offline gap and capture consumer demand in real-time.

Micaela Grau

Account ManagerGoogle

Mica is an Account Manager at Google with over six years of experience in the paid search industry. Currently focused on the Dutch retail sector, she serves as a trusted advisor to businesses navigating the complexities of the digital landscape. Mica specializes in driving digital transformation by aligning Google’s innovative suite of products with her clients’ unique commercial objectives to unlock measurable growth.

LinkedIn

Yannic Van Overbeeke

Manager Digital Paid MediaRituals

Yannic started his career at Rituals as a digital marketing trainee with a focus on SEA. As the company grew, so did his role, expanding into managing both paid and organic search. Today, he is responsible for all global Digital Paid Media at Rituals, leading a team of in-house specialists and facilitating Rituals’ omni-channel growth.

LinkedIn

Ymke Van den Enden

Performance Marketing SpecialistRituals

Ymke also started her career at Rituals as digital marketing trainee. Over the past 5.5 years, Ymke has grown into the role of SEA specialist. As Rituals continued to grow as an omni-channel brand, so did the scope of paid search across online and offline touchpoints. Today, Ymke focuses on optimising SEA performance within a global, omni-channel setup, contributing to efficient growth across e-commerce and retail-driven search strategies.

LinkedIn