How AI Builds PPC Campaigns Today & What Agents Could Do Tomorrow

Cindy Ebner

AI promises to automate everything. Yet, most PPC teams still struggle to turn that promise into a working system. In this talk, Cindy shares how her team built an internal system that uses Claude and ChatGPT to create Google Ads campaigns end-to-end, reducing hours of setup work. She reveals what parts of campaign creation AI already handles reliably and where we still need a “Human-in-the-loop”.

The talk also covers the next frontier: agents. Based on internal experiments and upcoming developments, Cindy outlines what PPC teams can realistically expect from agents, which use cases show early promise, and how to prepare your workflows for an agent-driven future. A session for PPCers who want to go from theory to practice without drowning in hype.

Cindy Ebner

Head of Paid SearchKKP GmbH

Cindy Ebner is Head of Paid Search at Kosch Klink Performance (KKP), a Germany-based search marketing agency specialized in finance and insurance with international clients. She leads the paid search department and focuses on making Google Ads deliver real, measurable results in increasingly AI-driven environments. Cindy is known for her pragmatic, direct approach and her clear-eyed view on what actually works in modern search marketing.