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Friends of Search 2025 > How to fix common & not so common Core Web Vitals issues
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How to fix common & not so common Core Web Vitals issues

Tom Pool

This presentation will explore Core Web Vitals, and some of the common areas that usually flag up when testing. We’ll look at how to fix these issues, and then explore some areas that are not so common, again, providing actionable advice to fix these areas.
We’ll also cover best practice, and how to ensure that your site performs as best as possible in regards to CWV.

Tom Pool

Technical & Training DirectorBlue Array

Tom is Blue Array’s Technical & Training Director and was the company’s first hire back in 2016. Since his start at Blue Array, he’s grown from a general marketing executive to leading the company’s technical vision and heading up the technical SEO department. He regularly speaks at industry events, and runs a number of technical SEO training sessions for a wide variety of audiences.

Outside of work, Tom is a very keen runner & cyclist, and regularly tests his physical capabilities in long distance running events.

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