Omoda PPC case: The Profitable Growth Engine

As advertisers are increasingly focused on profitable growth during an uncertain economic outlook, the question becomes how to drive profitable growth most efficiently. Today, we’ll highlight one approach: the profitable growth engine. This is a 3-step plan that revolves around goal setting, first-party data integration (like profit or a proxy for it) and human creativity, followed by media activation (powered by AI) and experimentation. We’ll explain this Profitable Growth Engine using a real-life case with Omoda, describing their challenges and how they switched from a revenue-driven strategy to a profit-driven strategy using first party data and AI.