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Friends of Search 2023 > How to use ChatGPT, Bard, and other AI to become a better PPC marketer
Internationally acclaimed speakersPrestigious award showWalking dinner & After party10th anniversary

How to use ChatGPT, Bard, and other AI to become a better PPC marketer

Frederick Vallaeys

10:35 - 11:05

The next wave in PPC automation arrived in late 2022 with the introduction of chatGPT, a system that can solve the last manual aspect of PPC: writing ads. But is this the final nail in the coffin for the human PPC account manager? Or is this yet another tool that can help people do their job quicker and better than before? Join Fred Vallaeys as he shares practical examples for using the latest AI innovations in PPC. He’ll also share sample code for how to start using OpenAI’s GPT in your Google Ads Scripts.

Frederick Vallaeys

Cofounding CEOOptmyzr

Frederick (Fred) Vallaeys is a Silicon Valley entrepreneur, author and leading influencer in pay-per-click search marketing. One of Google’s first 500 employees, he helped pioneer PPC marketing as the company’s first AdWords Evangelist. Today he serves as Co-Founding CEO of Optmyzr, a leading and award-winning PPC management software system. A sought-after industry thought leader, he contributes to leading marketing publications and conferences, and is routinely called upon by journalists, writers and podcasters for his industry insight and vision.

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