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Friends of Search 2025 > Many DTC brands succeed with Meta Ads but struggle to make Google Ads work at the same level. Why?
Internationally acclaimed speakersPrestigious award showDrinks & Bites12th edition

Many DTC brands succeed with Meta Ads but struggle to make Google Ads work at the same level. Why?

Andrew Lolk

10:25 - 10:55

Andrew will break down the key mistakes brands make when transitioning from Meta to Google—like relying too much on brand terms, trusting Google’s automation blindly, and misaligning their funnel strategy. He’ll introduce an 8-step framework to skip these common pitfalls, apply Meta’s winning strategies to Google Ads, and scale profitably.

Andrew Lolk

FoundereCommerce-only PPC agency, SavvyRevenue

Andrew is the founder of SavvyRevenue: an agency focused on scaling Paid Search for B2C eCommerce stores across Europe. They manage Paid Search for some of the largest D2C brand and retail eCommerce stores or provide sparring to in-house teams.

“Our core opinion on PPC is that automation should drive everything at scale, and you need to understand and solve the business problem, not solely the PPC challenges, to scale successfully.

We focus on the European market, and are headquartered in Denmark.”

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