Google Ads Automation: When It Helps, When It Hurts

Ameet Khabra

In this session, we’ll explore the dual nature of automation within Google Ads, one of the most powerful tools in digital advertising today. While automation offers impressive efficiency gains through smart bidding, responsive ads and AI-driven optimization, it’s not a “set-and-forget” silver bullet. Left unchecked, automation can quietly drift off course and begin undermining campaign performance.

Ameet Khabra

Owner & FounderHop Skip Media

Ameet Khabra is a PPCer with over 15 years of experience, global accolades, and a passion for sharing her knowledge. A former Google Partners Ambassador and Rising Star, she’s spoken at top marketing conferences and leads a thriving online marketing agency, Hop Skip Media.