Paid Search Reporting Sucks (But It Doesn’t Have To)

Bad reporting makes everything harder. It’s harder to get buy-in, harder to defend decisions, harder to earn trust.

But the problem isn’t you, and it’s not your data.

The problem is that most reports are built to document activity, not help people understand what matters.

In this session, you’ll learn how small shifts in how you report can change everything. Including:

How better reporting can actually improve your ROAS (yes, really)
Why data dumps kill buy-in (and what guides stakeholders to “yes” instead)
The cognitive burden you’re accidentally placing on stakeholders, and how to lift it

Whether you’re agency-side managing clients or in-house fighting for budget and executive confidence, you’ll walk away with practical shifts that make reporting clearer, more persuasive, and far less painful.