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Friends of Search > Stop Guessing, Start Knowing: Predicting Product Performance with PMax & Search
Internationally acclaimed speakersPrestigious award showDrinks & Bites13th edition

Stop Guessing, Start Knowing: Predicting Product Performance with PMax & Search

Inderpaul Rai

12:05 - 12:35

Join Inderpaul if you’re an e-commerce marketer or PPC specialist and want to level up your PMax strategies and better understand their interplay with Search campaigns.

We will look at:

● Understanding the concept of ‘Search Space’ and how it reveals the overlap and gaps in search term performance between Search and PMax campaigns.

● Learning practical techniques to analyse Search Space data to identify opportunities for optimising both Search and PMax campaigns.

● Discovering and applying a framework for predicting product success in Shopping Ads with PMax, including segmenting products based on performance and potential.

● Real-world examples of how dynamic product scoring and Search Space analysis can drive significant improvements in ROI for e-commerce advertisers with Google Ads.

Inderpaul Rai

Director, Paid MediaWeDiscover

Inderpaul is a Performance Marketing leader with extensive experience overseeing multi-channel departments and driving high-impact marketing results, with a proven track record in operational engineering, leveraging technology and product collaboration to scale efficiency and mentor high-performing teams. Inderpaul’s role involves creating & aligning complex media strategies with C-suite business objectives, managing multi-million-pound budgets, and fostering long-term agency-client partnerships. Previous speaker at some of the largest Paid Media events in Europe such as BrightonSEO, Hero Conf, SMX and more.

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