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Friends of Search > Uncover the Power of Search on TikTok
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Uncover the Power of Search on TikTok

Işıl Sağer

15:45 - 16:15

The consumer path from discovery to purchase has changed. As the search landscape is transforming, the most successful advertisers are those who capture intent where it happens most naturally. Join Işıl Sağer, TikTok’s Regional Product Marketing Manager, as she explores how TikTok Search Ads are transforming the marketing mix.

In this session, you will discover how Search Ads provide measurable incremental value when paired with in-feed products. Işıl will demonstrate how to ensure your brand is present at the exact moment a user’s curiosity turns into a conversion, effectively bridging the gap between inspiration and action.

Key Takeaways will be:
– Roadmap to Success: Practical best practices for launching, optimising, and scaling your search presence to achieve long-term maturity and ROI.
– Incremental Value: Strategies to use Search Ads as a multiplier for your existing in-feed campaigns to drive higher business outcomes.

 

Işıl Sağer

Product Marketing ManagerTikTok

Işıl Sağer is a Regional Product Marketing Manager at TikTok with over 10 years of experience driving large-scale growth for B2B, SaaS, and AI-powered platforms. Currently, she leads the go-to-market strategy for Search Ads, focusing on launching and scaling the product across European and Israeli markets. Her work at TikTok has been instrumental in architecting EMEA-wide strategies for AI-driven products. Prior to joining TikTok, Işıl spent several years at Google as a Strategy & Operations Lead and Account Manager.  With her strong expertise in building go-to-market strategies for AdTech products over the years, Işıl bridges the gap between complex product roadmaps and commercial execution. During her speech, she’ll be covering what Search Ads is at TikTok means for the advertisers and how to set up the campaigns for success.

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