Using your competitors to supercharge your search

Lottie Namakando

Director of Behavioural Science and Innovation and I am obsessed with helping brands better utilise their audience insights, customer journeys and market intelligence to supercharge their brand’s customer journeys.

With a scientific research PhD and 12 years’ experience in digital marketing, I started my marketing career in PPC and Paid Social and Programmatic, before adding digital transformation, CX, customer journey mapping and behavioural science to my experience. I centre my teams around producing data lead actionable insights, through statistical analysis and principles of psychology. Making future decision making more robust.

My real passion lies with integrating behavioural science, customer journeys, innovation and automation/AI into digital activation. Identifying ways to be smarter in digital channels, integrating different data sets and audience insights to deliver maximum performance.