Zero Click Marketing: What to do when search and social platforms change the rules

Search engines are taking away clicks. Social algorithms are restricting and removing external links. Over the last decade, every major platform has dramatically reduced the share of traffic they send out. But our teams, bosses, clients, and bottom lines still depend on people getting to our websites to convert… Is there anything digital marketers can do to fight back? Are we merely going to fight over the ever-shrinking scraps Google and Meta deign to throw?

In this presentation, Rand will face hard truths through data, experimentation, and examples of what works (and doesn’t) on the Zero-Click web.