The countdown to Friends of Search 2025 has officially begun, and we are thrilled to announce the exceptional lineup of confirmed speakers who will take the stage this year. From SEO innovators to PPC trailblazers, these thought leaders will bring invaluable insights and expertise to our attendees. Below is a snapshot of the confirmed speakers and their exciting topics:
Andrew Lolk: What most DTC brands get wrong with Google Ads—and how to fix it
Andrew Lolk, a leading voice in PPC strategy, will delve into the challenges faced by direct-to-consumer brands in Google Ads campaigns. His session promises actionable insights for improving performance and maximizing ROI.
Dinesh Sivapragsam: Binance case: mastering SEO in high competitive industries
Dinesh Sivapragsam will share his expertise in navigating competitive SEO landscapes, using Binance as a case study. This session will uncover strategies for achieving visibility and success in hyper-competitive niches.
Lily Ray: Session title t.b.a.
Lily Ray, a highly regarded SEO expert, will share her latest insights and strategies to help marketers stay ahead in a constantly evolving digital landscape.
Frederick Vallaeys: Session title t.b.a.
Frederick Vallaeys, a leading figure in PPC automation, will share his insights on a topic to be announced.
Bastian Grimm: Advanced technical SEO for 2025 and beyond
Bastian Grimm will guide attendees through cutting-edge techniques in technical SEO, preparing them for challenges and opportunities in the ever-evolving search landscape.
Jyll Saskin Gales: Avanced PPC Targeting Strategies for 2025
Jyll Saskin Gales, a PPC expert, will bring her innovative approach to the conference, sharing actionable insights for marketers aiming to stay competitive in a dynamic landscape.
Jarno van Driel: Structured Data – A deep dive into its history, myths and future
Jarno van Driel, a renowned schema expert, will provide insights into structured data and its role in improving website visibility and performance.
Rand Fishkin: Mythbusting the Internet: A Data-Visualized Journey of How Web Use Has Changed
Rand Fishkin, founder of SparkToro and a leading authority in digital marketing, will inspire the audience with his insights into Web Use and how it has changed over time by visualizing its journey.
Martin Splitt + Bartosz Góralewicz: Session title t.b.a.
This dynamic duo will share their expertise on a topic to be announced
Sam Tomlinson: Session title t.b.a.
Sam Tomlinson will share their expertise on a topic to be announced
Chantal Smink: SEO isn’t dead
Chantal Smink will make her case that SEO isn’t dead, but that we should bury the way approach it. Just helpful content & EEAT are not a stategy
Wil Reynolds: session titel t.b.a.
Wil Reynolds, a digital marketing trailblazer, will highlight the importance of using data to uncover growth opportunities and deliver impactful campaigns.
Lottie Namakando: Using your competitors to supercharge your PPC results
Lottie Namakando will discuss the power of your competition and how you can use it to boost your PPC results.
Moderators
Barry Adams
Barry Adams will join us as a moderator, guiding and facilitating key discussions throughout the event. Known for his expertise in technical SEO, Barry’s leadership will help ensure an engaging and impactful conference experience.
Reuben Milne
Reuben Milne, another of our moderators, will ensure smooth transitions and dynamic discussions, leveraging his background as a returning host at Friends of Search
Nataliya Kozak Klaverstijn
As a moderator, Nataliya Kozak Klaverstijn will bring her unique perspective and depth of knowledge to the conference. Her contributions will enrich the experience for attendees seeking innovative marketing solutions.
To conclude
We’re looking forward to welcoming these stellar professionals to Friends of Search 2025. Each speaker brings a wealth of experience and fresh perspectives that will inspire, educate, and empower everyone in attendance.
Stay tuned for further updates as we finalize the agenda and reveal additional details. Don’t miss your chance to join this premier event in the search marketing calendar!
About Friends of Search
Friends of Search is Europe’s leading conference for SEO, PPC, and digital marketing professionals. It provides a unique opportunity to learn from industry experts, share knowledge, and stay ahead in the ever-evolving world of search marketing.
Secure your spot today and be part of the conversation that shapes the future of search!