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Here are the nominees of the Friends of Search Awards 2022

03 June 2022

The jury of the Friends of Search Awards has decided. In the category Best SEO (Search Engine Optimization), Kemkens, Libresse and Vandentop will compete for the win. Buitenhof Tuinmeubelen and Leen Bakker are nominated in the category Best (SEA). The award ceremony will take place during the Dutch edition of the Friends of Search 2022 on June 14 in the Kromhouthal in Amsterdam.

Barry Adams (chairman of the SEO jury): This year’s SEO awards show an incredible level of innovation and creative thinking applied to challenging scenarios in competitive markets. The success that was achieved in all the submitted cases shows how the Dutch SEO industry is truly at the forefront of the latest technologies and tactics. In a rapidly evolving Google ecosystem, these projects show that constant innovation is a requirement for achieving your goals.

Frederick Vallaeys (chairman of the SEA jury): The entries this year showcased some great ways to optimize PPC performance in a challenging economic climate. While one set of cases were built around innovative strategies that combine machine learning prowess with the value of first party data, another impressive group of entries took a different angle. They showed that combining the full range of new Google capabilities with unique business-driven automation layers can lead to equally stellar results.

A jury of international experts

Assessing the entries, the jury looked at how the cases distinguish themselves in clear strategic thinking, innovation, effectiveness, tangible results, clarity and privacy-friendly and responsible data use. Other than Barry Adams, the jury consists of an international team of independent search experts: Kristina Azarenko (MarketingSyrup Digital), Purna Virji (LinkedIn), Kate Adams (Google), Frederick Valleys (Optmyzr), Marcus Tober (Searchmetrics) and Linda Hogenes (Coolblue).