Friends of Search

A stellar line-up

We will compose a stellar lineup of speakers, each one belonging to the front runners of the Search industry. Get ready to be amazed by their whirlwind presentations and bring yourself up to speed to the latest developments in search.

• As for SEO, you can expect topics such as E-commerce SEO, E-E-A-T and technical SEO implementations
• As for SEA (PPC), you can expect to learn about Performance Max, First-party data, Automation, Google Shopping and Bid strategies

In short, visiting Friends of Search is practically a no-brainer for any search specialist who takes their profession seriously.

All speakers

Exclusive insights tailored to your needs

• You’ll have access to knowledge that is not available with a quick Google Search or on free-for-all open forums, which means you get a huge advantage. The high-value content and networking opportunities are truly worth your time and money.
• Our experts come to this event because they know you and your interests. You can count on them to entertain you and deliver actionable, implementable information.
• You’ll hear and learn from a brilliant blend of speakers with diverse backgrounds in the Search industry. From specialized agencies, front running companies, and, of course, search engines.

Who should definitely attend?

If you still have doubts about whether attending Friends of Search fits your profile, don’t worry. We can’t list them all, but below are some job profiles who are going to look back on March 12 as the most fun day of 2026.

• SEO specialist
• SEA specialist
• Content marketer
• Copywriter
• Online marketer
• Developer
• Campaign marketer
• Online advertising specialist & consultant
• (Digital/Online) marketing manager

Naturally, Friends of Search is a place for anyone who practices search, whether it is for their employer, their client, or as simply a hobby.