The Impact of AI in SEO: How is it going and What to Expect Next

In this session, Aleyda will go through the current state of AI in SEO. On one hand, all the possibilities to automate our SEO tasks while ensuring quality to accelerate execution and goals. On the other, the state of Google’s SGE test, the type of impact it’s reasonable to expect based on the current snapshots across different types of queries and topics through the customer journey, and actionable steps to prepare.

At the end of this talk, you’ll learn:

• How to leverage AI / LLMs to accelerate your SEO tasks while minimizing risks and ensuring quality: From keyword research, competition analysis, content optimization, technical SEO, link building and more.
• What’s the current state of Google’s SGE test, and the type of queries with the highest risk of change in traffic behavior
• What to do to prepare for Google’s SGE based on current state