Scaling SEO: Learnings for All Site Types

The pure size and speciality of marketplaces make them a unique site to optimise for search engines. Having worked closely and seen success with numerous marketplaces over the past 6 years, Greg will be providing his key learnings that you can apply to your own site.

In this highly actionable, case study-driven talk, Greg will be outlining:
– Why you shouldn’t underestimate technical changes at scale
– How you should leverage a ‘less is more’ approach for your site’s indexation
– How to address optimisation more strategically to ensure widespread success