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Internationally acclaimed speakersPrestigious award showWalking dinner11th edition

IKEA.COM: How to Scale SEO the IKEA Way

Arnoldo Cabrera

11:25 - 11:55

This session explores IKEA’s successful 10 year global SEO journeys and strategies, focusing on market-specific content localization, data-driven decision-making, and balancing technical SEO with content to increase visibility on search engines. It offers insights into integrating these tactics on a day to day basis and practical migrations examples along 10 years of experience and a peak into how we see the future of search affecting retail and 3 actionable key takeaways.

Arnoldo Cabrera

Global digital optimisation managerIKEA