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Internationally acclaimed speakersPrestigious award showDrinks & Bites12th edition

Friends of Search

The date is set! Friends of Search 2025 will take place on March 13th, 2025. Early bird tickets are now available. Will we see you there?

Tickets

Welcome to Friends of Search

A stellar line-up

We will compose a stellar lineup of speakers, each one belonging to the front runners of the Search industry. Get ready to be amazed by their whirlwind presentations and bring yourself up to speed to the latest developments in search.

  • As for SEO, you can expect topics such as E-commerce SEO, E-E-A-T and technical SEO implementations
  • As for SEA (PPC), you can expect to learn about Performance Max, First-party data, Automation, Google Shopping and Bid strategies

In short, visiting Friends of Search is practically a no-brainer for any search specialist who takes their profession seriously.

All speakers

Exclusive insights tailored to your needs

  • You’ll have access to knowledge that is not available with a quick Google Search or on free-for-all open forums, which means you get a huge advantage. The high-value content and networking opportunities are truly worth your time and money.
  • Our experts come to this event because they know you and your interests. You can count on them to entertain you and deliver actionable, implementable information.
  • You’ll hear and learn from a brilliant blend of speakers with diverse backgrounds in the Search industry. From specialized agencies, front running companies, and, of course, search engines.

Who should definitely attend?

If you still have doubts about whether attending Friends of Search fits your profile, don’t worry. We can’t list them all, but below are some job profiles who are going to look back on March 13 as the most fun day of 2025.

  • SEO specialist
  • SEA specialist
  • Content marketer
  • Copywriter
  • Online marketer
  • Developer
  • Campaign marketer
  • Online advertising specialist & consultant
  • (Digital/Online) marketing manager

Naturally, Friends of Search is a place for anyone who practices search, whether it is for their employer, their client, or as simply a hobby.

Speakers 2025

Wil Reynolds

Wil Reynolds

VP Innovation Seer Interactive
Lily Ray

Lily Ray

Vice President, SEO Strategy & Research Amsive Digital
Rand Fishkin

Rand Fishkin

CEO & Co Founder SparkToro
Jes Scholz

Jes Scholz

Organic Marketing Consultant & SEO Futurist JesScholz Consulting

Friends of Search news

How Shampoobars Won Big at the Friends of Search Awards

How Shampoobars Won Big at the Friends of Search Awards

The registration for the Friends of Search Awards 2025 is nearly closing! Ambitious search specialists have until January 31st to enter! But how do you prepare yourself for participation? And what can a Friends of Search Award ultimately bring you? To give a g…

How HEMA’s SEO Strategy Won the Friends of Search Award

How HEMA’s SEO Strategy Won the Friends of Search Award

The registration for the Friends of Search Awards 2025 is nearly closing! Ambitious search specialists have until January 31st to enter! But how do you prepare yourself for participation? And what can a Friends of Search Award ultimately bring you? To give a g…

Friends of Search 2025: Announcing Our Confirmed Speakers

Friends of Search 2025: Announcing Our Confirmed Speakers

The countdown to Friends of Search 2025 has officially begun, and we are thrilled to announce the exceptional lineup of confirmed speakers who will take the stage this year. From SEO innovators to PPC trailblazers, these thought leaders will bring invaluable i…

News archive

Back in 2024

In 2024’s edition of Friends of Search was a blue sensation! More than 750 search fanatics came together to live, talk and breath search. Check out the recap page now.

Recap 2024