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Friends of Search 2025 > Binance case: mastering SEO in high competitive & rapid changing industries
Internationally acclaimed speakersPrestigious award showDrinks & Bites12th edition

Binance case: mastering SEO in high competitive & rapid changing industries

Dinesh Sivapragsam

11:15 - 11:45

In the highly volatile and competitive cryptocurrency industry, Binance has transitioned from relying on aggressive SEO tactics to establishing a robust white-hat SEO strategy. This transformation has not only achieved global search dominance but also built strong relationships with internal stakeholders across product, business, and executive leadership teams, developed sustainable practices, and secured long-term organic success. You’ll discover how to navigate SEO in fast-moving industries, leverage data-driven insights, and implement scalable SEO frameworks that drive sustainable growth.

Dinesh Sivapragsam

Global Head of Growth, OrganicBinance

Dinesh Sivapragsam leads the Organic Growth team at Binance, the world’s largest cryptocurrency exchange. Based in Athens, he champions a data-driven and collaborative culture, guiding his team to scale Binance’s organic reach and solidify its leadership in the crypto space. Under Dinesh’s leadership, his team has grown to manage the performance of millions of pages, directly impacting the platform’s ability to acquire and engage over 230 million global users and growing. Outside of work, Dinesh enjoys channeling his creativity into baking, particularly experimenting with sourdough recipes.

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