eCommerce Internal Linking: Into the Spider-Verse

Kristina Azarenko

In this talk, Kristina will illustrate the importance of internal linking. She will also introduce her 3-step internal linking framework that will help online stores create a scalable internal linking strategy and win. Kristina will also show real-life examples of great internal linking solutions from big eCommerce brands that can also be used by small and medium websites. And being a technical SEO, Kristina will also cover a few technical SEO considerations which are key for your successful internal linking strategy. You’ll leave this session with a few tangible ideas you can start planning and implementing right away.

Kristina Azarenko

FounderMarketingSyrup Digital Inc.

Kristina is the founder of MarketingSyrup Digital Inc., an SEO consultancy providing high-impact SEO consulting for medium to large-sized B2C companies that are ready to scale using SEO.

Kristina was named one of the 13 women shaping the SEO industry. She is also an expert contributor at Search Engine Journal, Search Engine Land, SEMrush, HotJar as well as a speaker at Google Search Central Live Conference, Women in Tech SEO Festival, BrightonSEO eCommerce Summit, and other marketing events.

Kristina also provides in-depth SEO training through her SEO Challenge Course which has helped 150+ graduates understand SEO properly and gain confidence in this field.