From PPC to Paid Media: Bridge the gap to YouTube and Meta advertising

The PPC barrier manifests in two ways –

• The challenge that brands face when moving past an overreliance on PPC
• The challenge teams and individuals face when adopting the techniques required to run full-funnel paid media advertising

This talk will help you bridge the gap from PPC to Paid Media, via the lense of Video (YouTube) and Paid Social (Meta) advertising. By sharing case studies and experiments, you will learn practical information about:

• How to effectively set up campaigns and targeting to balance reach, profitability and revenue
• How to use advanced measurement techniques to understand the true ROI of your advertising
• How to integrate the data you have available via PPC for the overall benefit of broader advertising methods
• How to effectively use high performance creative at scale, if you aren’t a graphic designer.

This is a forward-thinking talk, aiming to help brands and individuals alike develop the capabilities they need to thrive in the future of digital marketing. Expect a fast-paced presentation, packed with surprises and hands-on techniques you can implement today!