Mastering Off-Page SEO for Long-Term Success: Strategies that Work
During my speech, I’ll guide you through the process of creating a successful off-page SEO strategy that will ensure Google identifies your site as a strong brand entity. Behind every successful brand with a robust web presence, such as strong backlinks, lie the following principles:
- Acquiring links exclusively from sites you’d like to be endorsed or recommended by.
- Focusing on obtaining the majority of links to your homepage with your branded anchor text.
Diversifying the types of links you acquire through various marketing activities.
Alex Tachalova is the founder and CEO of Digital Olympus, a link building agency that delivers links the clients are proud of. She is a frequent speaker who has presented at conferences such as BrightonSEO, Ungagged, SMX, and many others. Her insights and ideas also find their way into her writing, featured on well-known blogs such as HubSpot, SEMrush, Moz, SEJ, and more.