Why you should not always follow Google’s PPC advice

On the face of it, having Google support for a Google platform sounds like a good idea, doesn’t it? They will have internal marketing professionals who also know the platform inside out. Well, a lot of PPC professionals have come to realise that this isn’t the case. Sure, not all Google advice is trash, but there have definitely been several instances when going against Google’s best practice advice has led to success. Anu will take you through some of them.