Internationally acclaimed speakersPrestigious award showDrinks & Bites11th edition

AI-proof your Marketing Team: A Roadmap to Integration and Impact

Michiel Schoonhoven

12:00 - 12:30

In this rapidly evolving digital era, AI is not just changing the game; it’s redefining how your marketing team operates, unlocking unprecedented opportunities for innovation, efficiency, and deeper customer engagement. The secret to truly leveraging this technology? Strategic implementation. Join us for a session that bridges the gap between AI’s theoretical potential and its practical application in your marketing strategies. Michiel will guide you through the essentials of building a strong AI implementation strategy, focusing on assessing your readiness, developing a policy, and analyzing its impact. With a step-by-step roadmap, he aims to equip you with the tools necessary to make AI integration in marketing more than just an adoption but a cornerstone of your success.

Key takeaways:

  • Discover how AI can revolutionize most aspects of your marketing.
  • Find out how to assess where your team stands in the AI maturity model.
  • Learn about the key elements of an effective AI policy.
  • Use the AI Marketing Scan to identify where AI can automate and optimize your marketing team.
  • Step-by-step roadmap for adopting AI that meets your team’s unique needs and objectives.

Michiel Schoonhoven

Founder & DirectorNXTLI

Michiel Schoonhoven is the co-founder of Next Level Impact (NXTLI), a data-driven content marketing agency based in the Netherlands. Michiel works with a wide variety of (inter)national clients, developing and executing impactful content marketing programs using content, AI, data, and cutting-edge technologies.

NXTLI’s client list includes leading organizations in sport, media, entertainment, and lifestyle.

Michiel has over 15 years of experience in content marketing, is a speaker, judge of the international Content Marketing Awards, and a lifetime member of the Content Marketing World attendees club. Michiel also publishes the free ‘Marketing AI Friday’, that brings the latest insights, news, and real-world examples on the impact of AI in the marketing world.