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Internationally acclaimed speakersPrestigious award showWalking dinner11th edition

Campaign Structure in the Age of AI

Martin Röttgerding

15:35 - 16:05

How do you structure search campaigns for AI? Fine-grained for maximum control, or rather with a lot of freedom for Google, because the AI is already doing it? In this session, Martin Röttgerding presents a new approach that combines the best of both worlds and gives marketers the opportunity to focus on marketing again.

Martin Röttgerding

Founder & CEOSEA Safeguard