IKEA.COM: How to Scale SEO the IKEA Way

This session explores IKEA’s successful 10 year global SEO journeys and strategies, focusing on market-specific content localization, data-driven decision-making, and balancing technical SEO with content to increase visibility on search engines. It offers insights into integrating these tactics on a day to day basis and practical migrations examples along 10 years of experience and a peak into how we see the future of search affecting retail and 3 actionable key takeaways.