Internationally acclaimed speakersPrestigious award showWalking dinner & After party10th anniversary

SEO in 2013, 2023, and 2033: The more things change…

Barry Adams

12:00 - 12:30

Panda, Penguin, Hummingbird, Fred, Medic, RankBrain, E-A-T, BERT, MUM, and now LaMDA. Search and SEO in 2013 were simultaneously very different and fundamentally the same as they are in 2023. What can the past 10 years of search engine evolution tell us about the next 10 years? In this talk, Barry Adams will look at the changes that have happened in Google SERPs and SEO tactics, and try to make some accurate but possibly insane predictions for the next 10 years.

Barry Adams

Moderator, Founder & SEO consultantPolemic Digital

Barry Adams has been building and ranking websites since 1998. Through his Polemic Digital consultancy business, he focuses on technical SEO and specialised services for news publishers. Barry counts some of the world’s biggest media brands among his clients including FOX, News UK, The Guardian, Future Publishing, and TNW. He is a regular speaker at conferences and events, delivers annual guest lectures for local universities, and writes an irregular newsletter on