Internationally acclaimed speakersPrestigious award showWalking dinner & After party10th anniversary

16 November 2021, Amsterdam

Friends of Search


Friends of Search 2021 in Amsterdam is coming up! Don’t miss the opportunity to interact with international, expert-level speakers, attend to exhilarating keynotes and have inspiring conversations with other search specialists. Get your tickets now!

Location: De Kromhouthal, Amsterdam


Friends of Search | Belgium

Welcome to Friends of Search

Friends of Search 2021

Like every year, we will compose an impressive line-up of the search industry’s frontrunners. So be ready to be amazed by amazing speakers and keynotes and bring yourself up to speed to the latest developments in search. This year’s line-up will be announced soon.

Interested in who past by over the years? Check out all past speakers of previous editions and their presentations in our Hall of Fame.

Hall of Fame

Get your tickets now

With 7 sold-out editions, Friends of Search is one of the most popular and well-attended search conferences in Europe, with last year’s edition welcoming more than 600 search fanatics from all over the world. Tickets will sell out soon, so make sure you secure your spot.

Do you want to know what Friends of Search is like and why you should definitely attend? Check out previous editions and scroll through the reviews.

Get your tickets

COVID measures

Friends of Search follows the measures announced by the Dutch government to prevent any further spread of COVID. Of course, we are closely following developments and we are constantly in contact with the event location to determine what can take place and in what form.

In the end, everything revolves around ensuring the health of our visitors. Upon your visit, please make sure to check the latest set of measures.


COVID-19 measures

Friends of Search news

Marco Schuurman ( “If you don’t risk losing, you’ll never win”

Marco Schuurman ( “If you don’t risk losing, you’ll never win”

The registration for the Friends of Search Awards 2021 is nearly closed! Ambitious search specialists have until September 10 to enter (just one more week)! But how do you prepare yourself for participation? And what can a Friends of Search Award ultimately br…

Registration for Friends of Search Awards 2021 is open

Registration for Friends of Search Awards 2021 is open

On Thursday, November 16, 2021, the best work in search will be rewarded once again, during the Dutch edition of Friends of Search, which takes place in the Kromhouthal in Amsterdam. Registration for in the categories Best SEO and Best SEA (PPC) opened today a…

Friends of Search 2021 on 16 and 17 november this year

Friends of Search 2021 on 16 and 17 november this year

The eight edition of Friends of Search, the largest search conference of the Benelux, organised by industry associations DDMA and VIA, will take place on 16 November 2021 in the Kromhouthal in Amsterdam. This year, another Belgian edition will be organised in …

News archive

Kromhouthal Amsterdam

Gedempt Hamerkanaal 231
1021 KP

The Kromhouthal is situated on business park ‘De Overkant’ in Amsterdam North. The fabric engines of STORK and Kromhouthal used to spin full speed and the manufacturers of the factory were in charge. The Kromhouthal maintained it’s raw appearance. The cranes, steel constructions, 15 meters high ceiling and a 3.500 square surface creates a unique look and feel for the hall and your event. The front of the location is situated directly at the IJ-shore and offers a stunning panoramic view over the water end the center of Amsterdam.

Friends of Search 2020

With the conference for the first time being held in both Amsterdam and Brussels, Friends of Search 2020 was a great success. Almost 900 international search enthusiasts came together to talk, live and breath search. Check out the recap to get an impression.

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Friends of Search 2019

With internationally renowned speakers such as Frederick Vallaeys (nr. 2 in PPC Hero Top 25) en James Whittaker (Microsoft), Friends of Search 2019 is one to remember. Check out the recap for more.

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Was a fantastic event. Great audience, acoustics and organization.
Marcus Tober Chief Innovation Officer Searchmetrics
This was one of the best events I attended. Loved the opportunity to hang out with the other speakers, great questions for the audience, I got 30 LinkedIn chat with people excited about the scripts we shared!
Gianluca Binelli Founder Boosterbox
I liked the events both very much – they were well organized and as a speaker I felt really well cared for… it was a pleasure to be a part of the show :)
Martin Röttgerding Head of SEA Bloofusion Germany
I think you and the team have hit a whole other level that isn't matched on the European conference scene at all.
Brendan Almack Client Director Wolfgang Digital
Hands down best-in-class conference (organisation) from start to finish. Really enjoyed it! Thanks for all the great work.
Christopher Gutknecht Head of Online Marketing Norisk